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WILL IT WORK FOR ME? Is Direct Response Television (DRTV) right for me? DRTV is a powerful vehicle for selling products. But not for every product. We'll be glad to talk to you about your product, your customers, and whether DRTV is the right approach for you. Here are some questions you may have about using direct response marketing. How can I tell if my product is right for direct response television? - Minimum 5 Times Markup? - Mass Appeal? - Retail Ready? How much product must I sell to break even on the campaign? Click Here For Our Break-Even Calculator What's the difference between an infomercial and short form? An infomercial is most often an informational show selling a product or service via a toll free number or website. This format is ideal for products that require expanded explanation, demonstration and/or requires a higher price point. Infomercials are twenty eight-minutes and thirty seconds (28:30) in length. Short form refers to a :30, :60 second or two-minute (:120) "spot" advertising a product or service that is less complex, requires little or no demonstration, and traditionally has a lower price point. What is the Direct Response (DR) Advertising Advantage? Unlike traditional advertising, DR advertising provides instant feedback on how your product or service is selling. A toll-free number is assigned to each advertisement, enabling you to measure the return on the investment through instant assessment of the response. DR is typically one-quarter the cost of traditional advertising. At CCM Marketing, we purchase media for our clients at the lowest placement rates available. How do you track orders and calls? CCM Marketing's specially designed, proprietary software instantly analyzes your media. These reports provide you essential information such as who's buying, what they're buying, where they're buying, and how much they're buying. With the right information, you can focus on your marketing goals more effectively. We link up with the call centers to get you results by 9am PST the day after your media runs. What's a "full-disclosure" agency? "Full-disclosure" means that CCM provides copies of station affidavits which ensures that all of our clients know exactly how much they pay for every time-period they purchase. Be sure to ask other agencies you may talk to whether they are "full-disclosure."
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"Thanks CCM for helping me get the most of my media buys. It has really helped me with our retail presence." Paul Krok,
"CCM's experienced staff has been very responsive to our needs. It is a pleasure to work with professionals that really take your account seriously. Your 'can do' attitude is refreshing." Kathy Brummitt,
"We were so impressed with the work that CCM Marketing did to our product here in the USA. After working with two other groups that could not make it work, CCM used their expertise and relationships to make the Balance Bracelet a household name. My only regret is I didn't work with them first." Teresa Lebrero,
"Attention to detail in analysis of media and call results, constant fine tuning, and the ability to respond to a changing media landscape - whether that means an aggressive ramp up or a reduction in spending. Let these folks blow your project out of the water!" Connie Boeka, |
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